It all started with a picture, sent to me from a friend, that became a t-shirt that I bought in order to laugh a bit on my own behalf.... and at that time I was as well professionally reflecting a lot on how and why consumers seam to change their behaviors and their shopping... but as usual, as well, a lot of things were going on in my head.. and the picture itself is maybe not important, but it will always remember me of that moment when..."Raoul" was born... will tell more about... Raoul ... another time